Having led Electrolux Professional for the last eight years, and having spent all my professional life in this company, I can honestly say that still I enjoy my job, I have great colleagues and I believe in what we do.
Every day I wake up with the same passion and enthusiasm, looking for new opportunities to do things better because there’s always something more to learn that helps us raise the bar.
And there has to be something more that defines our work – that goes above and beyond achieving the right business results. The Electrolux Purpose is to Shape Living For The Better – and there is no better time than the present for that to resonate with our customers.
We’ve been talking about sustainability since forever. We always say it’s part of our DNA and part of our Professional heritage. It’s what we consider when we design a new product or build a new factory and is back of mind in our everyday actions.
At the same time, we know our customers – and their customers – increasingly care about sustainable issues. People not only pay attention to actions made by political leaders, they base purchasing decisions on companies that prove they are socially and environmentally responsible.
Our purpose to Shape Living For The Better goes for our customers and for theirs too. It’s a purpose to be proud of.
No doubt, that’s true for many people around the world but it’s particularly relevant for today’s millennials and the future generations that will determine our success in the coming years.
The Electrolux purpose is relevant to them and at the same time differentiates us in attracting the best talent to continue our journey.
Our customers of today and tomorrow in the hospitality industry – food service and laundry – are of course integral to this cause. Reducing food waste and improving energy and water efficiency have a positive impact on the planet as well as profit.
Together we can be active contributors to make our planet a better place to live – for us and for generations to come. Our purpose to Shape Living For The Better goes for our customers and for theirs too. It’s a purpose to be proud of.
Now, that’s the reason we at Electrolux Professional come to work every day.
Alberto Zanata, President and CEO at Electrolux Professional.
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