Opening its first store in Istanbul, Beylikdüzü, Cleanlux has a total of 12 branches including 1 in Antalya, 1 in Bursa, 1 in Edirne and 9 in Istanbul.

In Cleanlux Stores textile cleaning, wedding dress cleaning, evening dress cleaning, shirt cleaning, trouser cleaning, leather and suede cleaning, home textile, quilt and pillow cleaning, laundry and ironing services are provided using the Electrolux Professional’s lagoon® Advanced Care environmentally friendly water based cleaning system.

“The main purpose of our firm, which operates across Turkey and abroad with dealership system is to reshape the dry cleaning sector in global standards. As your laundry is cleaning with Electrolux Professional’s lagoon® Advanced Care approved system, you can always be sure to have a perfect result. lagoon® Advanced Care ‘LAC’ system perfectly cleans all kinds of textiles, including the most delicate fabrics, cashmere and pure wool ‘including those that are Woolmark labelled’. Thanks to this new generation wet cleaning system, we are able to provide a 100% natural and environmentally friendly cleaning service.”

“When I decided to create the Cleanlux brand, making use of Electrolux Professional’s brand awareness and reliability was my primary purpose for choosed the brand. The fact that it is a well-rooted company operating for a century and it has a very wide service network during research and having good after-sales services made me prefer Electrolux Professional brand.”

“It is very important that it has innovative products and a sustainable technology that guides the sector. 98% of the sector constitutes solvent-based businesses. We preferred products that are rare but healthy for our customers and that do not contain solvent-containing chemicals. We wanted to establish a facility where water and biodegradable detergents are used instead of solvents; that’s why we chose the Electrolux Professional brand. We operate with Franchise System and all our Cleanlux Dealers are using the Wet Cleaning Set that includes Electrolux Professional’s LAC approved Washing & Drying machines as well as the Detergent Dosing System, Wet Cleaning Detergents and Finishing Equipments. We will switch to Line 6000 Washing & Drying Machines consisting of LAC 6000 Set, the latest series of Electrolux Professional in the Cleanlux Branches to be opened in the future. Currently we are using Line 6000 Drying Machines in our 3 branches already.”

“We have managed in a short period of 4.5 years to become a firm that is followed in the sector, rather than a follower. Companies that supply and use traditional solvent machines now want a water-based alternative. In terms of sustainability; according to the Stockholm Convention which Turkey is a signatory as well, banning or restricting the company that harm the environment is in question. Since we prefer an environmentally friendly system, we do not risk facing such a ban or restriction.”

You can stop by the nearest Cleanlux Ecologic Wet Cleaning branch and try the first and only professional water-based cleaning system approved by Woolmark Company for the care of sensitive garments.

Alper Arısoy – Company Owner of Cleanlux ‘Ecologic Wet Cleaning’

“When I decided to create the Cleanlux brand, making use of Electrolux Professional’s brand awareness and reliability was my primary purpose for choosing the brand. The fact that it is a well-rooted company operating for a century and it has a very wide service network during research and having good after-sales services made me prefer this brand.

Technologic features and the installation cost advantage of machines possess a great importance for us. In solvent-based systems, you cannot apply dry cleaning to all products and most of these require professional cleaning. Therefore, in this system with Electrolux Professional equipments, you can do both dry cleaning and normal washing using one machine. However, with our Electrolux Professional equipment, you can make both dry cleaning and normal washing using a single machine. Lagoon programs and chemicals have been approved by Woolmark tests. We prefer water as washing agent and the special bio soluble Electrolux Professional detergents during wet cleaning.”

List of installed equipment:

Wet Clean Washer
Wet Clean Dryer
Detergent Dosing System
Wet Cleaning Detergent
Finishing Equipments

The choice of location is not accidental. Having worked for many years in the fashion industry, Elena decided to take a serious step to open a private business. She chose a business of needs – everyday household services – and set up her Studio as close as possible to consumers. Elena was guided by her own consumer experience while creating the studio and she sought primarily of convenience: – the most popular services – laundry, dry cleaning, clothing repair, atelier, shoe repair, metal repair and apartment cleaning – are gathered in one place and offered at affordable prices.

Elena’s experience in fashion and design is immediately comprehensible – the studio looks very stylish and neat. It is pleasant to come here and order a service, or even get a morning cup of coffee as a compliment for loyalty! Everything is carefully thought out – from the title* and furniture to eco-friendly Kraft paper bags and merchandising of home fragrances.

Having survived the closure at the beginning of the pandemic and reopening in June, the Studio continues to function. There has been formed a pool of customers – the residents of the district have appreciated the variety and quality of services, as well as the level of staff skills. There are even regular customers who specially come from far away.

Having installed the Lagoon AC machine, the owners of the studio decided to stay with the Electrolux Professional brand and purchased the rest of the equipment.

Elena comments: “When we talked to different distributors, visited other dry cleaners and laundries and saw Electrolux Professional machines there, we only had positive reviews. Yes, the equipment is more expensive, but it is of high-quality and reliable. So, the costs are justified*”

Elena plans to create a network of household services studios. The crisis of 2020 has made its own adjustments. However, we are sure that such a format will be in demand by consumers in any part of Moscow, and Elena’s plans will surely come true one day.

*Russian for Laundry&Co

The workshop is relatively small, and it is fully equipped with Electrolux Professional equipment: WH6-6 Lagoon AC washing machines 6 kg& 7 kg; TD6-7 LAC – drying machines; WH6-6 – Washing machine 6 kg; W4105H – Washing machine 11 kg; TD6-14 – Drying machine 14 kg.

The workshop also features a large set of finishing equipment – a steam generator (FSB18) and a steam Ironing mannequin (FFT7), a finishing table (FIT7) and a stain removal table (FSU3). The technologist received specialized trainings from Roman Cheglakov, Manager of Electrolux Professional. The Studio processes 20 to 50 items per day, however it can easily double or triple the number of orders even with the existing set of equipment.

Elena Anaiko – founder of Stirka&Co

“While choosing the technology for our studio, we tried to find an alternative for traditional solvent based cleaning,” explains Elena. – We wanted to open an enterprise in a residential complex, which means any usage of solvents is forbidden. The Lagoon Advanced Care drew our attention to Electrolux Professional. It is an eco-friendly version of traditional dry cleaning. Actually, you can clean the entire range of clothing – wool and cashmere things, delicate fabrics, or clothing marked “dry cleaning only”

List of installed equipment:

lagood Advanced Care
Finisihing equipment
Line 6000 Washers
Line 6000 Dryers